Moving in harmony with the natural world, ÙMÛ ÕRÅ reflects Africa’s rich heritage through the seasonal harvesting of plant extracts, sourced directly from African farms. This intentional approach, grounded in ancient wisdom and using herbal practices, ensures the products evolve with nature’s cycles. A touch of science is then added, enhancing the power of the purest ingredients.
Our Purpose
ÙMÛ ÕRÅ is a movement toward conscious, sustainable living—a celebration of Africa’s magic and a return to nature.
Founded by Lucy McCarthy, ÙMÛ ÕRÅ honours Africa’s natural abundance and ancient herbal and medicinal practices, transforming everyday routines into regenerative wellness rituals.
More than a beauty brand, ÙMÛ ÕRÅ was created to elevate African self-care, showcasing the continent’s finest botanicals in a “super-natural” line that is clean, conscious, and deeply rooted in tradition and community-conscious practices.
Purity Over Perfection
Our products are crafted with natural African botanicals and contain no artificial chemicals or synthetic additives. This commitment means embracing the natural qualities of each ingredient.
Just as organic produce may vary in appearance and taste, our products may be uniquely textured or require more time to absorb. Unlike industry-standard foamy washes or quick-absorbing creams, our formulations are rich and nourishing, designed to work in harmony with your skin.
Once you experience ÙMÛ ÕRÅ’s pure, natural care, the allure of overly processed products fades, leaving only the power and authenticity of true, natural beauty.
Sustainability
Every high quality botanical used in our nutrient-rich formulas are fully traceable and sourced exclusively within the African continent. Partnering with local micro-entrepreneurs and cooperatives has not only increased their visibility but contributed to the revitalisation of their communities while changing the very nature of the industry.
By staying true to ancient, non-invasive methods of harvesting and foraging, our pure ingredients are able to maintain their original potency, offering a range of products that are as effective as they are ethical.
Understanding where our ingredients come from and the hands that source them is integral to our purpose.
Turning routine into ritual, necessity into a sacred act of self-care. Nature knows the way.