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The Ancient Future

Elevating the everyday – ÙMÛ ÕRÅ acts as a third place, connecting individuals, community, and nature through transformative self-care. Deeply rooted in Africa, we harness the continent’s finest active botanicals to elevate everyday routines into rituals of self-discovery and well-being.

Made in Africa
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African Chamomile Hand Cream

African Chamomile Hand Cream

R630.00
Kalahari Melon Face Oil

Kalahari Melon Face Oil

R480.00
Bergamot Shampoo

Bergamot Shampoo

R350.00 – R450.00
Bergamot Ritual Oil

Bergamot Ritual Oil

R340.00

Moving in harmony with the natural world, ÙMÛ ÕRÅ reflects Africa's rich heritage through the seasonal harvesting of plant extracts, sourced directly from African Farms. This intentional approach, grounded in ancient herbal and medicinal practices, ensures the products evolve with nature's cycles. A touch of science is then added, enhancing the power of these natural ingredients.

About us
A gentle transition 🌬️ Summer skin is made in A gentle transition 🌬️ Summer skin is made in winter. 

#RewildYourRitual 

📷 @ankeloots
A meditative moment from the wild to ease us into A meditative moment from the wild to ease us into a new week, courtesy of one of our favourite field guides at @singita_, @matt_durell 🎥 

#RewildYourRitual
The Ancient Future ✨ Elevating the everyday – The Ancient Future ✨

Elevating the everyday – ÙMÛ ÕRÅ acts as a third place, connecting individuals, community, and nature through transformative self-care. Deeply rooted in Africa, we harness the continent’s finest active botanicals to elevate everyday routines into rituals of self-discovery and well-being.

Visit our new umuora.com space now. 

#RewildYourRitual
Here is a special memory from my African travel ar Here is a special memory from my African travel archives to glide us into the weekend. It reminds me of the African proverb: “Haraka haraka haina baraka” which loosely translates to “Hurry hurry has no blessings”. In other words, be present, go slow, and reap the rewards. 

Love, Lucy xx
The pleasure of scent. Like walking up to a window The pleasure of scent. Like walking up to a window first thing in the morning, as the seasons are transitioning from one to the next, and taking in a deep breath of air. 

Our home mists are next to our beds, in our bathrooms, our lounges, our tote bags, even our cars. Always within reach for an instant lift or an instant grounding. 

#ElevatingTheEveryday
Some say it performs miracles on the skin 🪄 Ho Some say it performs miracles on the skin 🪄

How to get the most out of our clean hybrid face oil?

👆Cleanse: use this as the first step in your evening routine, massaging oil in circular motions onto dry skin to melt away makeup, sunscreen and excess sebum. Remove the oil with a warm face cloth.

✌️Hydrate: press a few drops into skin as the last step of your routine for added hydration and glow.

#RewildYourRitual 

📷 @ankeloots
Nature’s textures at @singita_ Kruger National P Nature’s textures at @singita_ Kruger National Park 🤎

To rewild our souls on bush walks. 

#RewildYourRitual

Photographs by @rosscouperphoto 📷
Part-time ÙMÛ model, full-time founder, we force Part-time ÙMÛ model, full-time founder, we force her to sit in for photos because of her mermaid hair. While we acknowledge that she was born this way (on this very day but a few moons ago), it’s also because she is the living embodiment of our brand values, which are centred around radical self-care and lovingly leaning into nature. 

Happy, happy birthday Lu! Here’s to another year of gentle growth and joyful, creative play. 

Love from your team 🫶
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