A celebration of the seasons and an ode to Africa.
We are on a mission to link centuries-old rituals and the search
Our Purpose
Celebrating Africa in Africa,
we set out to tell a different story, with one purpose:
To shine a light on Africa’s Magic.
From the iconic creativity bursting from the continent;
to the ancient majesty of her Nature;
to her diverse people, Children of the Sun,
who remind us what true beauty looks like
through something as simple as a smile;
there is no limit to her Wonder.
Often, we need to go back to the beginning
to know how to move forward;
with wisdom and respect for the Wellbeing of our selves,
one another, and Earth.
Africa always knew the Way — There and Back.
Sustainability
We are all increasingly aware of the choices we make in terms of the food we eat, which is evident in the ever-expanding farm-to- table movement, but what goes onto our bodies? Skin is our largest organ and we need to question the products we use, including which ingredients are being absorbed into our skin, as well as what we let out with the bath water…
Sustainability has been a priority with every choice made—from the sourcing of each ingredient to our packaging—and doing things consciously, taking the time to create something truly special: Something we ourselves, have been waiting for.
Community First
ÙMÛ ÕRÅ is community conscious: we purposefully chose to work with a handpicked selection of local suppliers whose quality of ingredients is unparalleled, who farm with values that resonate with our own, and whom we can work with directly to have a growing impact on their businesses and communities. Every single ingredient used is fully traceable and always via Africa — keeping all value in continent.
From Morocco to Mozambique, we work with a growing list of local farms, co operatives and micro-entrepreneurs across the continent. Each supplier has been vetted to meet our standards of sustainability and respect — for both people and the planet.
It’s our belief that if you want to buy an African ingredient, it should come directly from Africa — not by way of Europe, the USA or Africa.
It is typical for African ingredients to be grown, harvested and shipped overseas to be processed and then sold back to African companies, with a significant mark up. We wanted to challenge the norm, break the pattern, and put in the time, effort and investment to create all value in-continent: valuing the farmers as well as the farming processes. Through the transparency of our sourcing, we hope to encourage other businesses to make the same decisions we did.
