Super Natural

Super Natural

Umuora and is a skin care brand that is focused on harnessing the goodness of nature and putting it back into your body. African skin care range for all your skin care needs.


Future Consumerism: Conscious, Waste-Less. We want to challenge you. Introduce you to a new kind of luxury, one you feel good about.


“We want to challenge the perception of African products as ‘second-rate’ to their global counterparts. We want to shun the one-dimensional, limited, stereotypical view of Africa and, rather, shine a light on the immense creativity and diversity of the continent.

Above all, I want to celebrate, and elevate, Africa’s magic”

Lucy McCarthy

Sun Queen

We are the ones we have been waiting for.

Follow us @umuora

We take our cues from the Magic and Wisdom of Nature 🤍

Photograph by @ankeloots for #ÙMÛÕRÅ

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Hands • Body • Hair

Our offering is Clear + Concise. We spent 2.5 years making tough decisions to ensure we only offer One product in each category.


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Travel companion 💫 Our healing rituals are for every day and even when we’re on holiday. #ÙMÛÕRÅ ...

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Our golden child, with its 26.6% actives, is more than just a body lotion. ÙMÛ ÕRÅ’s Wonder Rub is a deeply-nutrient all over body mask, a balm for Ritualistic Body Repair. ...

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No one makes #ÙMÛÕRÅ look better than @michka.wilson and her magnificent hair 💫 ...

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What a difference this commitment makes to the clean and kind quality of our finished products.

Through the transparency of our sourcing, we hope to encourage other businesses to make the same decisions we did. With our support, it is our hope that African supply chains will grow in strength and become reliable sources of raw materials for both African and international buyers, while, at the heart of it, empowering and preserving the livelihoods of local communities, and protecting their culture, way of life, and their land.

Elevating Africa’s magic 💫


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Shining a light on Africa’s magic ✨ and the iconic creativity bursting from the continent. Photograph via @francesv.h_mohair and the endless horizons of the sacred and mystical Karoo. ...

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It comes in waves 🌊 #ÙMÛÕRÅ ...

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Treat yourself to our #SuperNaturalSkincare ✨ We love to use our Ascension Body Wash in the shower and add Sacred Drops to our baths.

#ElevatingAfricasMagic #ÙMÛÕRÅ

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In our #ÙMÛÕRÅ eco-system, Everything Matters. ✨ ...

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Get into the flow.
ÙMÛ ÕRÅ colours in Africa ✨

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A gentle sway.

At ÙMÛ we’re constantly pushing ourselves to Evolve.

All products are ever changing and formulated with the latest Green Science. Ensuring they are Super-Gentle and work with your skin, not against it, Sun Kids.

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“Rest has a PR problem!”

This week we listened to a podcast that we suspect might be exactly what you need, to indulge in (and prioritize) some much needed rest this weekend!

As @claudia_hammond_ explains to @drchatterjee, business, burning the midnight oil, and a never ending to-do list has become a badge of honour, with all of us thinking it proves our success and our importance.

But we’ve actually got it all wrong and we need to watch our words, rest daily, and make time for the things that bring us joy.

Link in our Podcasts IG story highlight 😴

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From locking in moisture to repairing cells. We love playing, dropping and dripping our Marula oil.
The Source, local communities in Swaziland 🇸🇿

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#ÙMÛÕRÅ: Every. Single. Day. ...

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