Umu Ora

is an ancient, forgotten, Igbo* term.

Native to Nigeria, the origins of the Igbo are steeped in mystery as it is unknown how the group came to form. Yet, it is believed that they existed before the Egyptians.

The Igbo language is the last surviving child of a global mother tongue spoken 50,000 years ago,
at a time when gods ruled, not men — in 22 000 BC, before the Pharaonic rule in 3100 BC.

Ptah, the father of all gods, had a son named Ra (or, in Igbo, Ora) meaning Sun.

With “Umu” translating to “Children” and “Ora” to “(of the) Sun”, Umu Ora is a mythological Igbo term once used to refer to All African People, otherwise known as, Children of the Sun.

Our Purpose

Celebrating Africa in Africa, we set out to tell a different story, with one purpose:


To Shine a light on Africa’s Magic.

From the iconic creativity bursting from the continent; to the ancient majesty of her Nature; to Her diverse people, Children of the Sun,who remind us what true beauty looks like through something as simple as a smile; there is no limit to her Wonder.

Often, we need to go back to the beginning to know how to move forward; with wisdom and respect for the Wellbeing of our selves, one another, and Earth.

Africa always knew the Way — There and Back.

Umu Ora is for Everyone looking to combine Natural + Indulgent Skin Care Rituals. Those who don’t necessarily want to skimp on products nor hunt for them at the health food store next to nutritional yeast and chia seeds.

Natural skincare can be present as very beige so the combination of Simple + Natural + Trustworthy + Luxurious + Sizzling HOT + Boldly African was missing for us…until Umu Ora.

Lucy McCarthy

Sun Queen

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